The US Health Department is all set to fight obesity amongst the citizen of its country. 32.2 percent of adults and 17.1 percent of children are clinically obese in the United States costing the government $147 billion every year. An advertisement is aired in the New York to make the people aware, rather shock them. The “Pouring on the Pounds” is a campaign with not a very appealing image like others. It shows an image of a yellow human body fats with blood vessels. Together with this ugly imag