A backlink is defined as a link from one website pointing back to your site , and what every blog needs is one-way non-reciprocal backlinks. A blog meme is a viral game where you generate links and relationships through asking other bloggers to participate. The changes Google has made to determining authority and PageRank means obtaining backlinks has become a challenge, and blog memes are legitimate means of securing backlinks. Elle at Chasing Education has selected this time ~ this